Slapping together a website and a FaceBook page isn’t Digital Marketing.
I help small and medium-sized businesses build the framework for a true Digital Marketing Strategy by guiding them through a process of:
- identifying all the stakeholders they need to reach (customers, vendors, employees, community, investors, regulators, etc.); and the core message for each constituency;
- designing the digital ecosystem required to get those messages across (web presence, social media, email, portals, etc.);
- prioritizing those targets;
- selecting the tools to create and manage the digital ecosystem ;
- documenting the processes and ownership for each constituency, insuring continued success;
- making the whole solution mobile-friendly;
- introducing the concept of Search Engine Optimization (SEO);
- identifying key metrics for continuous improvement.
Resources
8 Proven Small Business Digital Marketing Tactics that Get Results
Case Studies
DGI